At PFP Advisory, we believe that the right people transform organizations. Hiring leadership and key talent is one of the most important strategic decisions a company makes and it can also be one of the most time-consuming and complex. This is where we support you: with expertise, focus, and a human-centered approach that delivers meaningful results.
PFP Advisory (People for People Advisory) is a boutique executive search, recruitment, and assessments firm based in Bucharest, Romania. We specialize in identifying, evaluating, and placing top- and middle-level professionals across industries, helping organizations in CEE build teams that drive strategy and long-term success.
With deep market knowledge, structured assessment tools, and an extensive professional network, we connect companies with high-impact talent, including candidates not actively seeking new opportunities. Our approach is customized to each assignment, aligned with your business goals, culture, and long-term objectives.

We focus on fit beyond the resume:
A customized search strategy tailored to your business and sector
Access to both active and passive candidates
A shortlist of relevant and validated professionals
Market insights shared throughout the search process
Time- and cost-efficient recruitment solutions
Structured assessments to ensure alignment with role and culture
We aim to create lasting relationships with both clients and candidates. For organizations, we deliver quality and rigor; for candidates, we offer opportunities that go beyond a job, namely a place to grow professionally and personally.
Every search is unique, so we begin by understanding your business context, culture, and strategic needs. From there, we design a tailored search and assessment process that maximizes visibility into the candidate market and prioritizes fit for performance and culture.
We manage the entire process with discretion, rigor, and clear communication, from role definition and candidate mapping to assessment, interviews, and offer support. This ensures a smooth experience for clients and candidates at every stage.
Alexandra Ene — Managing Partner
Alexandra founded PFP Advisory in 2022 with a mission to to provide high-standard search and assessment services to clients in multiple market segments. With over 15 years of experience in consultancy, communication and talent acquisition, she has supported leadership hiring across consumer goods, professional services, financial services, technology and more. Alexandra’s human-to-human consulting philosophy prioritizes trust, transparency and long-term success for clients and candidates alike.
Cristina Popa-Bochiș — Partner
With over 20 years of executive search expertise, Cristina has deep sector knowledge in Industrial & Manufacturing, Automotive, Renewables and related fields. She is a CIPD graduate and a certified professional Hogan assessor, having led senior-level search engagements throughout the CEE region. Her experience and values strengthen PFP Advisory’s ability to deliver exceptional talent solutions.

Over the years, our perspectives on executive searh, leadership hiring and organizational
performance have been featured in leading business publications and industry platforms.
Whether you are looking for leadership talent or strategic insights into your talent challenges, we are here to help you hire with confidence and clarity.
Contact PFP Advisory
to explore how we can support.